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BRET MICHAELS’ BROKERS EXCLUSIVE ALLIANCE WITH APA AND ARM ENTERTAINMENT Musician and Rock of Love Star to Tour Extensively in 2009 with dates booked by APA and ARM

Los Angeles (October 3, 2008)—Bret Michaels’ Michaels Entertainment has brokered an exclusive arrangement with Troy Blakely at APA (Beverly Hills, CA) and John Domagall at ARM Entertainment (St. Paul, MN). A first in the industry, this strategic partnership brings Michaels a more defined representation and will allow the three entities to expand the musician’s touring business and to use their individual and collective strengths in the touring industry to effectively deliver Bret Michaels to the many markets in which he is in demand.

Michaels, known in the industry as a great showman, is also known for his willingness to discuss his shows directly with promoters, bring in his publicity team to help promote events and for bringing a streamlined, in your face, rock show to the stage. Fans and promoters will get an opportunity to experience Bret’s live show throughout 2009 as Poison will not be touring until 2010.

Rock of Love Bus, a follow-up to 2008’s highly successful, record-breaking Rock of Love II, premieres next year. Rock of Love Bus will not only chronicle Bret Michaels’ search for love and Ms. Right, but will also showcase his solo music career as the cameras follow Michaels and his prospective loves on tour.

Following the taping of Rock of Love Bus, Michaels will continue to bring his record-breaking and rockin’ live show to cities all over North America on a VH1 sponsored tour booked by APA and ARM.

Tune in to Rock of Love Bus on VH1 in beginning in January 2009 and catch Bret Michaels live in your town in 2009!

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BRET MICHAELS FAST FACTS:

Although Bret Michaels has led the rock band Poison for the last twenty years, he has consistently worked on special solo projects including his forthcoming highly anticipated album due out this fall.

Bret has recorded with Brad Arnold of 3 Doors Down, Mark Wills, Chris Cagle, Stevie Nicks, Uncle Kracker, Phil Vassar and Jessica Andrews. He has also performed with the likes of Lynyrd Skynyrd, Hank Williams Jr., Drowning Pool, Kenny Chesney, members of Kiss and Steven Tyler.

Bret can also be heard in Uncle Kracker’s duet with Kenny Chesney called “Last Night Again.” Bret and Phil Vassar share background vocal duties.

Bret was asked to appear onstage at Lynyrd Skynyrd's television reunion Live From The Fox Theatre. Bret jammed alongside Travis Tritt, Charlie Daniels, Ozzy's Zakk Wylde, Tom Keifer, Donnie Van Zant and Peter Frampton.

Michaels performed The Beatles song, "Drive My Car" for a RADD PSA alongside Paul McCartney, Melissa Etheridge, Clint Black, Lisa Hartman, Ringo Starr and many others.

Obviously, well established as a successful musician with Poison, Michaels sets records on his own as well. He has broken the attendance record, on his own, at numerous events and venues in 2005 and 2006 including; Waterstock Rock, Rockin The Runway, The Grave Diggers Ball, The SBVFD Charity Event in Butler Pennsylvania and The Stern Wheel Regatta just to name a few.

Bret will turn 44 on March 15, 2007 and has suffered from Juvenile Diabetes since the age of six. For 38 years, Michaels has taken four insulin injections and eight blood tests each day to maintain and survive the disease. That is approx. 55,328 injections and 110,960 blood tests.

Bret was featured in Spin Magazine's Top 100 Greatest Moments in Rock And Roll for the explicit tape between he and then girlfriend, Pamela Anderson. Michaels and Anderson got a federal injunction to stop distribution, settled their case, receiving more than a seven-figure settlement. It is the only sex tape case that has been the subject of a reported case & is published in the official volume of books called the Federal Supplement as Michaels v. Internet Entertainment Group, Inc., 5 F.Supp.2d 823 (C.D. Cal. 1998).

Bret and actor Charlie Sheen had a film production company which produced Showcase Entertainment's feature, A Letter From Death Row as well as Miramax/Dimensions No Code Of Conduct which Michaels wrote, directed and starred in. They also produced the feature film, Free Money, starring Marlon Brando and Mira Sorvino.

Bret lived in Nashville in '95 and '96 when he was shooting the movie A Letter From Death Row. At the time, Michaels wrote a song, "The Other Side Of Me" with famous country writers Gary Baker and Frank Meyers, who wrote the smash hit, "I Swear." The song was heard by several labels, including Mike Curb's label (LeAnn Rimes, Tim McGraw), who was interested in signing Michaels to a country record deal.

Bret is the only musician in history to successfully write, direct, executive produce, camera operate, perform his own stunts, score and star in, as well as record a complete soundtrack for A Letter From Death Row, a feature film distributed worldwide by Showcase Entertainment, which also starred Martin Sheen, Charlie Sheen and Kristi Gibson.

Bret appeared on the cover and inside Playgirl Magazine several times on their "Ten Sexiest Rock Stars" list.

Bret was featured in Playboy’s New Flash column when Playboy.com joined Michaels and Poison on their Hollyweird World tour to cover the band’s legendary backstage parties. Michaels was ask to become one of their celebrity staff photographers in which Michaels happily obliged, photographing female fans naked backstage.

Michaels has helped raise money for Make A Wish’s Rainbow Connection, Rock the Cure (Breast Cancer Organization), VH1’s Save the Music, and sponsors Misozi, a beautiful seven -year old girl from Zambia, Africa, through the Canadian World Vision Program.

Michaels' Los Angeles ranch was featured on MTV's Cribs program, and featured in MTV's book: MTV's Cribs, A Guided Tour Inside The Homes Of Your Favorite Stars.

Bret is an extreme sports enthusiast from the very early days. He has been featured on such shows as ESPN's Max Out and MTV's Cribs where they filmed Bret racing on his motocross, go cart and skateboard tracks on his property.

Bret who hails from Pittsburgh was asked to sing the national anthem at one of the last Steelers games held at Pittsburgh's Three Rivers Stadium before it was demolished. It was also said that Bret could be considered the front man for the Steelers for his devotion and love for the team.

Bret’s favorite TV show is "The Simpsons." Over the years, Poison has been mentioned several times in the series and two of Poison's songs, "Every Rose Has Its Thorn" and "Nothin' But a Good Time" were featured in an episode in which Otto is to get married. Instead of marriage, Otto chooses to hang out and party with Poison.

He has written ten top 40 singles including the hit, "Every Rose Has It's Thorn," which held the number one spot for three weeks in Billboard's Top Pop Singles chart and sold over 25 million albums worldwide.

He wrote and produced a song, “Loves A Hard Game To Play,” for Stevie Nicks Timespace: The Best Of Stevie Nicks’ album, which was certified platinum and included the following quotes about Bret in the liner notes of the album and her 1991 tour book: "This song was brought to me barely two weeks ago by a most extraordinary young man. One of those men who has everything... beauty, sensitivity, warmth, and a love for life that I had not seen in a long time. I recorded his song, singing it for him to the best of my ability... hoping that the people would love the song as much as we loved doing it. A new friend, in this business, who asks for nothing but for me to be happy, is a very rare thing. I hope he will remain my friend for a long time, because finding someone like him seldom happens in one's lifetime. But when it does... there is nothing like it. He was happy because I believed in him. And he has brought something back to me that I thought I had lost... my laughter..."
~Stevie Nicks, Timespace liner notes